Archive for December, 2008
Creating Consumer Demand For Your Products
Wednesday, December 31st, 2008When a customer buys a product, it’s because it’s fulfilling some need or desire. You do want to make your customer satisfied with the buying transaction, but you also want them to come back and buy more from you later. In order to do that, you can add some products to your lineup that are [...]
Why Your Sales Funnel Is Essential
Sunday, December 28th, 2008When you’re filling a container with a spout, you have to use a funnel to make sure that you guide the liquid from one area to another and capture it where you want it. Similarly, a sales funnel captures the enormous potential of Internet traffic and directs it to make sales for your products and [...]
Common Mistakes When Marketing With Freebies
Thursday, December 25th, 2008If you’ve decided to use a free product offer to build your customer list, you want to avoid some common mistakes that can cost you time and money. You want to use a product that ties into your paying line of products, and doesn’t veer to the left or right. In other words, if you [...]
How To Avoid Die-Hard Freebie Seekers
Sunday, December 21st, 2008Offering a free product to generate sales leads is a time-honored technique in sales. As the Internet has evolved, however, the consumers have become much more sophisticated about giving out their actual email addresses. Instead, they may choose to sign up for your free product and then offer up a time-limited or bogus email address [...]
Redirect Links Maintain Your Integrity
Thursday, December 18th, 2008If you’ve used affiliate links, you know that they can work one day and the next they are broken. It can be a frustrating experience trying to keep up with advertisers who are either sold out, gone, or just plain cheating your customers. While you want to do business with some affiliate partners, you don’t [...]
Borrow On Other People’s Credibility
Monday, December 15th, 2008If you’ve been in business a very short while, your credibility may be lacking. This can be a barrier to making sales because people don’t know whether you are trustworthy or not. So, a fast way to raise your credibility is to borrow it from other people. You probably know one version of this: the [...]
Using Autoresponders With Your Sales Funnel
Friday, December 12th, 2008Let’s face it, it’s a great idea to keep up with all your subscribers to market them by periodically contacting them through email. But, no one wants to have to do that individually and manually. It’s just too much work. Well, autoresponders fill that need by allowing you to set up various email addresses that [...]
Baiting Potential Customers With Free Giveaways
Monday, December 8th, 2008People have a hard time resisting any offer tied to a free giveaway. So, many online marketers use them to develop their customer lists. Some of ways to entice people to sign up to receive a newsletter and become a part of your sales funnel, is to add a bonus of a free gift. And, [...]
Profiting From The Customer Mailing List
Friday, December 5th, 2008A customer mailing list supplements the backend sales system of up selling and cross selling strategies to mine those customers that have already made purchases or signed up for a newsletter or free product. If you didn’t have the customer mailing list, you would not have a sales funnel where you could start to capture [...]
Trusting Relationships Are The Key To A Solid Sales Funnel
Tuesday, December 2nd, 2008In order to get someone to even sign up to your customer list, you will have to get them to trust you. If they don’t, you may end up with bad email addresses in your list and/or poor sales. The key to developing a solid sales funnel is to create trusting relationships where people are [...]