Archive for February, 2009

Sales Opportunities In Your Order Form

Saturday, February 28th, 2009

Most online order forms don’t bother to list other offers on them a big mistake! This is the perfect place to add items to the check out, before the sale is finalized. It is the best place to offer complementary cross sell products. It can also be used to up sell a customer [...]

Spamming Violates Customer Trust

Tuesday, February 24th, 2009

People can take a long time to trust you, but only an instant to lose that trust. As we’ve mentioned before, building trust is the key to a good sales funnel. Without it, you won’t engage buying behavior. However, even after you’ve converted visitors to customers, you want to continue to maintain your integrity and [...]

The Choice To Sell More Or Higher Priced Products

Monday, February 16th, 2009

Luxury vendors have long since dedicated their sales to higher priced products. What happens in a down economy though when buyers can no longer afford such luxuries. Their sales falls and business lags. That’s why many luxury vendors these days don’t just sell one type of item, they sell many items from purses to jewelry [...]

Get Buyers To Identify Themselves

Friday, February 13th, 2009

When you are in a retail store, you know that some people come in to browse and others to buy. The same is true online, except that you can’t watch them as they visit your site and distinguish from their body language which are which. Online, you have to get the buyers to actually identify [...]

Sales Opportunities In Your Products

Tuesday, February 10th, 2009

Did you just create a killer set of workshop videos? Did you promote your website and other offerings within it? Why not? It’s one of the best places to put more offers, as long as you do it sparingly. Electronic media is very good for doing cross sell and up sell offers because you can [...]

Use The Order Form As A Sales Tool

Friday, February 6th, 2009

Did you ever consider using your order form as a sales tool? Why not? It makes the perfect opportunity for adding up sell and cross sell opportunities before the sale is finalized. However, there is an art to do it from the sales form. Unlike a fast food restaurant where you have a order taker [...]

Sales Opportunities In Your Thank You Page

Tuesday, February 3rd, 2009

So, you’ve made a sale! Congratulations, but it’s not time to rest on your laurels yet. You can still use the thank you page to alert your customer to other offers in your line up and cultivate a potential sale in the future, if not immediately. Many marketers skip the thank you page as a [...]