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Spamming Violates Customer Trust
By Admin | February 24, 2009
People can take a long time to trust you, but only an instant to lose that trust. As we’ve mentioned before, building trust is the key to a good sales funnel. Without it, you won’t engage buying behavior. However, even after you’ve converted visitors to customers, you want to continue to maintain your integrity and trustworthiness. For that, you want to make sure you don’t engage in behavior that will cause you to lose your customer’s trust, like spamming.
Spamming is the act of sending unsolicited emails or offers. It can also be setting up entire pages with nothing of value to the visitor, instead it looks like a greedy grab for their money. This comes across clearly when the pages are nothing more than links to affiliates, as many link farms online can prove. Even within your own products, always seek to create offers skillfully and engage the buyer with their permission. Anything less than that could be harmful to your business model.
Tags: unsolicited emails,
Topics: Sales Funnel |
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