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Use The Order Form As A Sales Tool
By Admin | February 6, 2009
Did you ever consider using your order form as a sales tool? Why not? It makes the perfect opportunity for adding up sell and cross sell opportunities before the sale is finalized. However, there is an art to do it from the sales form. Unlike a fast food restaurant where you have a order taker asking you if you want fries with that or to supersize a combo, you need to use very descriptive copy to get the same effect online.
The way to use the order form is to add a mini sales page on it. That’s right, you will use the same techniques of listing your benefits and engaging the emotions of your buyer right their on your order form for other products. If they something they like, you will have less trouble selling it because they would not be on this page unless they had already made a decision to buy.
Topics: Sales Funnel |
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