Archive for March, 2009

Courting Your Customer List

Saturday, March 28th, 2009

Like an attentive boyfriend trying to woo his sweetheart, you can play the part of a suitor with your customer list. That means that you will be helpful to them, and make sure their needs are met. You will pay attention to what they have to say and try to solve their problems for them. [...]

Why Sometimes Free Can Be A Harder Sell

Tuesday, March 24th, 2009

By now, you understand that offering a free product in exchange for visitor subscriptions to your customer list is a viable strategy to build sales. However, it is one that requires a little finesse to execute correctly. There are so many people out there on the Internet who are looking for freebies, and not wanting [...]

Multimedia Gives Your Customers Choices

Saturday, March 21st, 2009

If you don’t have time to create new products, you can still widen the appeal of your old products by issuing them in multiple formats. That stale ebook with great content can be converted into a dynamic series of teaching videos. It may be the same content, but many people prefer to use information in [...]

Slowly Build Up Your Product Line

Tuesday, March 17th, 2009

You may understand your target demographic thoroughly and can market to it, but what do you do about the various inconsistencies in income, knowledge base, and personal likes and dislikes? Well, you don’t really have to worry about it too much as long as you offer your customers a wide range of options, even when [...]

Sales Opportunities During Member Registration

Friday, March 13th, 2009

If you have a social networking site, or even just a discussion forum on your site, you can ask for the sale during member registration. The new members will already be trusting you somewhat in order to divulge personal information like their email address or name. So, you can use that familiarity to help promote [...]

Promote Benefits, Not Newsletters

Tuesday, March 10th, 2009

People love solutions. They love to be informed and they can’t wait to be entertained. However, they don’t necessarily like free newsletters for the sake of additional reading. That’s why it is up to you to promote the benefits within the newsletter, and not just the newsletter. If you want people to sign up to [...]

Don’t Wait To Target Sales

Friday, March 6th, 2009

Getting a person’s email is one way to have them tip into your sales funnel, but making a sale is the definitive way to know you are dealing with someone interested in buying your products. If you have the email, that’s the time to start suggesting a paid product, whether it be through your newsletter, [...]

Under Charge And Over Deliver

Tuesday, March 3rd, 2009

If you want to keep your customers excited and primed for a sale, always under charge and over deliver. People want to feel as if they’re privy to the best deals in town and you can be the provider for them to all their business needs. It may seem an impossibly high standard to under [...]