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Slowly Build Up Your Product Line
By Admin | March 17, 2009
You may understand your target demographic thoroughly and can market to it, but what do you do about the various inconsistencies in income, knowledge base, and personal likes and dislikes? Well, you don’t really have to worry about it too much as long as you offer your customers a wide range of options, even when the content you are selling is still the same.
For instance, you can sell two differently priced products, but they both be on the subject of diets. One may just be a low-fat recipe book for a few dollars and another may be a full-fledged diet program complete with menus for over $50. That way, someone interested in that topic can pick either or both to add to their shopping cart to suit their budgets. It’s also a good idea to offer the same product in different formats like video, audio, and text to get people who may have a preference one way or another.
Tags: low fat recipe, recipe book,
Topics: Sales Funnel |
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