« Multimedia Gives Your Customers Choices | Home | Courting Your Customer List »
Why Sometimes Free Can Be A Harder Sell
By Admin | March 24, 2009
By now, you understand that offering a free product in exchange for visitor subscriptions to your customer list is a viable strategy to build sales. However, it is one that requires a little finesse to execute correctly. There are so many people out there on the Internet who are looking for freebies, and not wanting to give anything in return, that you can end up with a lot of bad emails in your list or poor sales. And, if you don’t offer just the right product for free, you can end up losing sales instead of gaining them.
You need to learn how to avoid the freebie seekers by making the free product a bonus and not the main promotion. Instead, promote your newsletter and offer a free product on the side. Also, make sure that the products you give away are also directly related to your own market niche.
Topics: Sales Funnel |
Comments
You must be logged in to post a comment.