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Create Urgency With The One-Time Offer
By Admin | April 8, 2009
The one-time offer has several advantages to the cross sell and the up sell strategies. It creates urgency in the mind of the buyer and a fear of losing out. Most people are risk averse, so creating a one-time product offer that is so fabulous and available at an amazing price can be a great way to increase sales. You will want to make it clear to the buyer that this is a deal so good, they will kick themselves later for not taking you up on it. And, that because it is so good you are only making the offer this one time and after the price is much higher. Then, stick to your word. Do not offer that package again at that price any other time to the same person. Otherwise, the next time you offer a one-time product, you won’t have any credibility and the urgency will be gone.
Topics: Sales Funnel |
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