Sales Funnel
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Tuesday, March 10th, 2009People love solutions. They love to be informed and they can’t wait to be entertained. However, they don’t necessarily like free newsletters for the sake of additional reading. That’s why it is up to you to promote the benefits within the newsletter, and not just the newsletter. If you want people to sign up to [...]
Don’t Wait To Target Sales
Friday, March 6th, 2009Getting a person’s email is one way to have them tip into your sales funnel, but making a sale is the definitive way to know you are dealing with someone interested in buying your products. If you have the email, that’s the time to start suggesting a paid product, whether it be through your newsletter, [...]
Under Charge And Over Deliver
Tuesday, March 3rd, 2009If you want to keep your customers excited and primed for a sale, always under charge and over deliver. People want to feel as if they’re privy to the best deals in town and you can be the provider for them to all their business needs. It may seem an impossibly high standard to under [...]
Sales Opportunities In Your Order Form
Saturday, February 28th, 2009Most online order forms don’t bother to list other offers on them a big mistake! This is the perfect place to add items to the check out, before the sale is finalized. It is the best place to offer complementary cross sell products. It can also be used to up sell a customer [...]
Spamming Violates Customer Trust
Tuesday, February 24th, 2009People can take a long time to trust you, but only an instant to lose that trust. As we’ve mentioned before, building trust is the key to a good sales funnel. Without it, you won’t engage buying behavior. However, even after you’ve converted visitors to customers, you want to continue to maintain your integrity and [...]
The Choice To Sell More Or Higher Priced Products
Monday, February 16th, 2009Luxury vendors have long since dedicated their sales to higher priced products. What happens in a down economy though when buyers can no longer afford such luxuries. Their sales falls and business lags. That’s why many luxury vendors these days don’t just sell one type of item, they sell many items from purses to jewelry [...]
Get Buyers To Identify Themselves
Friday, February 13th, 2009When you are in a retail store, you know that some people come in to browse and others to buy. The same is true online, except that you can’t watch them as they visit your site and distinguish from their body language which are which. Online, you have to get the buyers to actually identify [...]
Sales Opportunities In Your Products
Tuesday, February 10th, 2009Did you just create a killer set of workshop videos? Did you promote your website and other offerings within it? Why not? It’s one of the best places to put more offers, as long as you do it sparingly. Electronic media is very good for doing cross sell and up sell offers because you can [...]
Use The Order Form As A Sales Tool
Friday, February 6th, 2009Did you ever consider using your order form as a sales tool? Why not? It makes the perfect opportunity for adding up sell and cross sell opportunities before the sale is finalized. However, there is an art to do it from the sales form. Unlike a fast food restaurant where you have a order taker [...]
Sales Opportunities In Your Thank You Page
Tuesday, February 3rd, 2009So, you’ve made a sale! Congratulations, but it’s not time to rest on your laurels yet. You can still use the thank you page to alert your customer to other offers in your line up and cultivate a potential sale in the future, if not immediately. Many marketers skip the thank you page as a [...]
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