Promote Benefits, Not Newsletters
By Admin | March 10, 2009
People love solutions. They love to be informed and they can’t wait to be entertained. However, they don’t necessarily like free newsletters for the sake of additional reading. That’s why it is up to you to promote the benefits within the newsletter, and not just the newsletter. If you want people to sign up to enter your sales funnel, don’t tell them they’ll just get a newsletter, instead offer them the solutions to their problems.
When you are writing up the newsletter, always seek to solve Read the rest of this entry »
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Don’t Wait To Target Sales
By Admin | March 6, 2009
Getting a person’s email is one way to have them tip into your sales funnel, but making a sale is the definitive way to know you are dealing with someone interested in buying your products. If you have the email, that’s the time to start suggesting a paid product, whether it be through your newsletter, through an autoresponder, or as a special sales promotion. Many online marketers are afraid to ask for a sale immediately because the contact may choose to unsuscribe. You don’t have to have a page Read the rest of this entry »
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Under Charge And Over Deliver
By Admin | March 3, 2009
If you want to keep your customers excited and primed for a sale, always under charge and over deliver. People want to feel as if they’re privy to the best deals in town and you can be the provider for them to all their business needs. It may seem an impossibly high standard to under charge and over deliver, but it’s not. It’s all in how you market the product. When you list the price, make sure your customers know it’s actual worth, so that they have the correct impression that you are under charging. Read the rest of this entry »
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Sales Opportunities In Your Order Form
By Admin | February 28, 2009
Most online order forms don’t bother to list other offers on them a big mistake! This is the perfect place to add items to the check out, before the sale is finalized. It is the best place to offer complementary cross sell products. It can also be used to up sell a customer with upgrades on the product they are currently thinking of purchasing. Don’t let the opportunity pass by to get a bigger sale just because you think the sale is a done deal. In many cases, what has just happened is a decision Read the rest of this entry »
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Spamming Violates Customer Trust
By Admin | February 24, 2009
People can take a long time to trust you, but only an instant to lose that trust. As we’ve mentioned before, building trust is the key to a good sales funnel. Without it, you won’t engage buying behavior. However, even after you’ve converted visitors to customers, you want to continue to maintain your integrity and trustworthiness. For that, you want to make sure you don’t engage in behavior that will cause you to lose your customer’s trust, like spamming.
Spamming is the act of sending unsolicited Read the rest of this entry »
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The Choice To Sell More Or Higher Priced Products
By Admin | February 16, 2009
Luxury vendors have long since dedicated their sales to higher priced products. What happens in a down economy though when buyers can no longer afford such luxuries. Their sales falls and business lags. That’s why many luxury vendors these days don’t just sell one type of item, they sell many items from purses to jewelry and perfume. You can do the same online and make good money selling either more inexpensive products or single larger ticket item products.
Your online inventory can have many Read the rest of this entry »
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Get Buyers To Identify Themselves
By Admin | February 13, 2009
When you are in a retail store, you know that some people come in to browse and others to buy. The same is true online, except that you can’t watch them as they visit your site and distinguish from their body language which are which. Online, you have to get the buyers to actually identify themselves before you can start to market them through your sales funnel.
One way to do this is to have an entry level product that anyone would buy because it is such a good deal. Those people that buy something, Read the rest of this entry »
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Sales Opportunities In Your Products
By Admin | February 10, 2009
Did you just create a killer set of workshop videos? Did you promote your website and other offerings within it? Why not? It’s one of the best places to put more offers, as long as you do it sparingly. Electronic media is very good for doing cross sell and up sell offers because you can simply add another link to the product to direct people to your sales page. If it is something that complements or enhances the original product, it makes perfect sense to include it within the content of your original Read the rest of this entry »
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Use The Order Form As A Sales Tool
By Admin | February 6, 2009
Did you ever consider using your order form as a sales tool? Why not? It makes the perfect opportunity for adding up sell and cross sell opportunities before the sale is finalized. However, there is an art to do it from the sales form. Unlike a fast food restaurant where you have a order taker asking you if you want fries with that or to supersize a combo, you need to use very descriptive copy to get the same effect online.
The way to use the order form is to add a mini sales page on it. That’s Read the rest of this entry »
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Sales Opportunities In Your Thank You Page
By Admin | February 3, 2009
So, you’ve made a sale! Congratulations, but it’s not time to rest on your laurels yet. You can still use the thank you page to alert your customer to other offers in your line up and cultivate a potential sale in the future, if not immediately. Many marketers skip the thank you page as a potential area to add copy to help your customers see more of the products and services available to them, but it is actually a very good spot for that.
They will have already spent some money and may be in Read the rest of this entry »
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